FEMINA - for all the women we are

Commercial 2021

Liv directed the new campaign spot for Femina with DDB NORD and Spoiled Productions, “For all the women we are” (For alle de kvinder vi er). With the letter F as the red thread in the campaign, Femina challenges and adds nuance to the conventional image of femininity - something that resonates with Liv and that she always brings to her work. The groundbreaking campaign has had a long run on national Danish television, as well as in theaters.

As they say at Femina: “There are many ways to be a woman, and none are more right than the others. Life is full of amazing nuances - and so are the women.” 

FEMINA · NORD DDB

Executive Producer: Amalie Herskind

Producer: Morten Bundgaard

DOP: Sine Brooker

Line Producer: Ekaterina Petrounina 

1st AC: Frantz Borde 

2nd AC: Katrine Thejl

Gaffer: Noah Lynnerup

Key Grip: Anders Knudsen

Casting: Ingebeth Solveig Drost

Costume & MUA: Mickaela Berman

Set Design: Winnie Rytte

Props master: Rasmus Reichardt 

Still Photographer: Polina Vinogradovna

Storyboard: Asger Kjærholm

PA: Moritz Müller

BTS: Julius Mydtskov

Editor: Jimmy Falinski

Colorist: Nurali Kushkov

Sound: Morten Søgaard Andersen & Símun Lindholm Mohr

Post: Shilo Duffy

Music: Maddy, “Keep Up"

Client: Femina - Isabella Alonso & Mille Funk Støchkel

Agency: Nord DDB

Creatives: June Filtenborg & Kristian Skjoldborg 

Account Manager: Simone Ziegler